Friday, January 19, 2007

Hanes Her Way

I thought the essay about the Hanes commercial by Brittany Gray was odd. I guess I think it's odd because I wouldn't want to think of my mother if I was a man looking at my wife's untouchables. I understand how it's trying to convey "comfort" by taking him to a place/person that gives him that sense of security but, how Brittany described the commercial, that I've never seen before, isn't how I'd make a commercial to sell my underwear.
First of all, I'd want it to appeal to everyone, not just older aged, married adults. It's good to have a wide target range. Second, it seems as if the commercial is really boring. With the slow Mazzy Star song and the husband reminiscing about the good ole days while (creepily) watching his wife make the bed.
We get it. Hanes is comfortable, it's cotton. It's affordable too, so why not express that somehow and make that appeal to struggling college kids who are single.
I did like reading Brittany's interpretation of the commercial though. She got straight to the point and showed all the English techniques well in her writing. Although we had differing opinions, I still respect her talent in writing and her views on ads but I would have to say my essay would have been about the opposite of what she wrote.

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