Brought to you B(u)y

So I definitely read the wrong article, I think. I read (and highlighted!) The signs of Advertising. In the article, that seemed to drag on forever, it talked about Calvin Klein ads, among others, and how they have used controversial ads for decades now. This article used the words "child pornography," "sexual exploitation", "child sexuality","homosexuality," and "sadomasochism."
One would assume just by reading my review of the article, that some sick freak wrote the article and is once again, "corrupting today's youth." In my opinion, someone with a passion of "discovering" advertisers underlying messages in their campaign wrote this article OR someone who hates their life and has nothing better to do but to use their very talented imagination to ridicule the "messages" of ads.
In the article, it says something about some people having an attitude,"reading too much" into the ads, and I'll have to admit that I'm one of those people. I honestly don't understand how this article, which is about eleven pages, can go on and on explaining all the subtle and sometimes more open messaging advertisers can market in their campaign. I highly doubt that Calvin Klein himself supports child abuse and child exploitation, considering he has kids of his own. I understand that this has been expressed in his ads but it doesn't necessarily mean he agrees with it. It means that everything in our society is so taboo and the only way to really get any attention out in the marketing business is to throw an eye opener to the people, which they did and they made headlines. Even if it didn't create sales, it brought him into our homes and he was a household name. Because the writer viewed the ad as a sexual exploitation against children, it shows that he is projecting his subconscious desires for child pornography.
I'm not condoning this form of advertising, exploiting children and ultimately making the act of exploiting un-serious, BUT we as Americans have brought it upon ourselves. Ever wonder WHY sex "sells?" BECAUSE IT'S A TABOO FOR OUR COUNTRY and let's face it, we're all curious and want to hear about sexual things-come on, we've all went through a Jerry Springer and Maury stage.