The Coolhunt

So, upon reading this chapter I didn't really know what to expect. When the book introduced DeeDee and Baysie I was kind of bothered. I didn't know my fashion sense was in the hands of a 40 year old and a ditzy wannabe teenager.
I guess it's nice to know that people try to introduce new products, even if it is only to the urban culture, to see what the consumers like. However, these "coolhunters" aren't just trying to please us, they're trying to make their pockets grow. I kind of interpreted this article as, "If the urban "culture" likes our products, the rest or America will follow along." Hm.
I also liked how they explained Tommy Hilfiger's popularity among the rap community and the rest of the urbaners. It's not because old Tommy is a hip young dude, it's because he hires people that are hip and young and know what each "class" of people want and like. Then he sends those people out to help in making him buy his 10th mansion in San Tropez.
After reading some of these articles, it makes me not want to buy anything ever again. Advertisements and products are all just a ploy in spending and making money. But, I guess that's how the world goes 'round.